Memo to: Marketing Folks at Similac
CC: Ty Pennington, Manager & Agent
Whom ever on you team designed these new sexy looking Similac containers obviously never had a hungry infant to feed on demand.
Yes, your fun little scoop fits ever so snug into its cute little home built into your containers lid. It was kind of you to think of us moms who often had to dig in the powder to initially get to the scooper. It was also a nice thought to not have the scoop get clumpy in the powder through out its use; However, I would like to say when a child is screaming to be fed and mom is rushing to make the bottle to make that baby STOP CRYING…. she does not have time to be futsing around with fitting a scooper into “its home”.
Furthermore, I’d like to ask before putting this new container into production- did anyone think of running it by a panel of mom testers? or did anyone ever consider the fact that often mom is trying to make baby’s bottle with child in arm? DID ANYONE TRY PUTTING THAT SCOOPER IN PLACE WITH ONE HAND?!?! Its near impossibly and quite honestly I have enough stress in my day, I dont need to be fighting with a formula container! (add this as an addendum to my F&!# it Friday post)
Also, Ty Pennington?? REALLY? Who was the genius who thought… hmm, lets see who can moms relate to when feeding their child??.. O! O! I know!!… TY PENNINGTON! … who got the raise for that idea?
Next time just email me, I have no quams freelancing. My fees are reasonable and In this crazy economy, I could have saved your company thousands of dollars by simply suggesting you keep your old cans and just start placing the scooper on the top, cause honestly… thats where my scooper is right now in your new fancily designed container anyway!



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