This just in….Kourtney Kardashian has started a “Mommy Blog” – ok so its not *just* in, but I *just* had a chance to write about it. Seriously, where has this week gone? but I digress- back to Kourt.
According to Kourtney’s first “Mommy Blog”, she filmed 10 blogs while visiting New York recently. And you know, because we all travel with 20 pair of shoes for our kids and vlog in a posh hotel- her first video blog post was about Mason’s closet and how “style does NOT mean expensive”.
Here’s the thing, I actually like the Kardashians- I think they’re all gorgeous. I pray that I age as well as Kris Jenner and grow spider lashes like Kim. For real– I mean it. I like them- but I do not relate to them- no matter how many times Kourtney mentions H&M in her vlog. In fact, I think the reason I like them most is because I get to veg out and leave reality behind for an hour or two to get lost in an extreme world that is polar opposite.
Case in point:
*sigh* I never had a cool aunt who toted me around in a designer gown and handbag.
Kourtney is not the only celeb attempting to reinvent themselves as a relatable “Mommy Bloggers” though. Last year, Gwenyth Paltrow launched GOOP and Teri Hatcher launched GET HATCHED and just this week Soleil Moon Frye was featured on Nightline talking about how she is now a Mom-ambassador for Target with 1 million Twitter followers and a Mommy Blog “HerSay”.
Could it be brands and research finding that Blogger Moms have more influence than celebrities that have celebrity Moms quickly jumping online to start a Mommy Blog? I don’t know but non-celeb Mom Bloggers have their influence specifically because they are not celebrities . They are every day Moms without a Nanny and team of people to get them into their skinny jeans 2 wks postpartum. When a non-celebrity Mom Blogger does a video haul of her trip to Khols, although it may be sponsored- most likely the blogger teamed up with the Khols because they shop there. But when Sarah Jessica Parker teams up with Garnier- do you really believe she’s skipping the salon?
My point is- there are tons of likable celebrities- but does likable= relatable?
What do you think? Can you identify with Punky Brewster all grow’d up? Do you believe Kourtney Kardashian has ever even set foot in an H&M?