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Today I am taking time out from my regularly scheduled snark and sarcasm and bringing you something a little different- a whimsical- yet extremely helpful guide to Toy Fair 2010.
I know many of you are not in the NYC area and may be sitting there thinking “What the Honey is Toy Fair?”
Well … its a fair– with A LOT of toys (aren’t you glad I cleared that up for you?)
Ok, ok it not a fair of just any toys- its chock filled with the latest and greatest toys hitting the market this year! Practically every toy brand is either exhibiting or holding events around Toy Fair to show off their hot new toys (if you can’t make it- no worries. The Big Toy Book & I will be covering it live on their blog!)
Between trying to schedule appointments at this monstrous sized event and the registration process that kind of (definitely) confused a lot of first time blogger attendees (myself included)… I’ve been emailing my contact at The Toy Industry Association EVERY day, asking LOTS of questions (cause I’m sure she has lots of down time this time of year… and I wanted to keep her on her toes ;) ).
After much harassment correspondence, my TIA friend sat down and put together a few tips that she thought might be helpful for first time Toy Fair-ers; which I thought was brilliant! … but of course I could not post it without sprinkling just a dusting of my whimsical ways… Enjoy!
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